About Us

Welcome to The Koi Store, the UK’s premier destination for exceptional Japanese Koi and professional pond-keeping equipment.

Our Heritage & Expertise
Founded by Daniel and Phil, The Koi Store is built on a lifetime of passion. Having both started in the aquatic industry in their youth, Daniel and Phil possess a depth of knowledge that spans decades. This lifelong dedication ensures that every customer benefits from expert advice rooted in technical proficiency and genuine experience.

Direct Sourcing from Japan
We believe that quality starts at the source. Twice a year, our team travels to Japan to visit the world’s most prestigious breeders. We hand-select every individual Koi in our inventory, evaluating each for its unique conformation, colour, and skin quality.

Exceptional Quality, Exceptional Value
By importing directly from Japan, we eliminate the middleman. This streamlined supply chain allows us to offer our clients the highest grade of Koi and industry-leading equipment at the most competitive prices in the UK market.

Commitment to Biosecurity
The health and safety of our livestock are our highest priorities. The Koi Store is fully CEFAS registered, adhering to stringent biosecurity protocols to ensure that every fish we sell is healthy and ethically sourced.

What Our Customers Say

"The expertise at The Koi Store is second to none. Daniel and Phil’s passion is evident in the quality of the fish they bring back from Japan. I recently purchased a hand-selected Sanke, and the health and vibrancy of the fish exceeded all my expectations. It's rare to find this level of quality at such fair prices."
— Verified Customer, UK

breeders directly to your backyard.